Always-on · Built for ecommerce ops

Tideline

Always watching. Always on brand. Always selling.

Tideline is the AI operator that sits on top of your Amazon, Shopify, Meta, and TikTok stacks — pausing underperforming ad sets before they burn budget, drafting supplier reorders when stock dips, and replying to every review and support ticket in your own trained brand voice so your team only sees what truly needs a human.

  • Per-store tone guardrails
  • FTC + platform policy trained
  • Sits on your stack — no rip-replace
07 — Operations

See the watching loop.

Three live tiles — ad signals, stock at risk, conversations awaiting a human. Sample data is seeded so the loop paints within 60 seconds.

Open the dashboard
Ad spend·$12,480 paused today
Stock·3 SKUs need reorder
Conversations·Live · 84 awaiting
Always on — 24 / 7 / 365
01 — Where it lives

Sits on top of your stack. Maps to the apps you already pay for.

Tideline reads signals from your PIM, warehouse, ad accounts, and help-desk, then writes back into them. No rip and replace — your SKU graph, supplier list, and brand voice stay where they are. The agent is the connective tissue, not a parallel system you have to maintain.

  • Amazon Seller Central
  • Shopify
  • WooCommerce
  • TikTok Shop
  • Meta Ads
  • Google Ads
  • Klaviyo
  • Gorgias
  • Helium 10
  • Linnworks
  • Skubana
  • Your PIM
02 — Why teams hire us

Three disconnected workflows. One continuous loop.

Lean DTC teams burn hours gluing ad ops, demand planning, and customer experience together with spreadsheets and tabs. Tideline runs the loop for you — and only escalates what a human must see.

Workflow 01AD OPS

Each set gets a watcher — every minute.

37%median reduction in wasted ad spend for new customers

Tideline reads ROAS, CPA, and creative fatigue signals from Meta, Google, and TikTok every minute. Underperforming sets pause themselves before they bleed budget. Audience overlap and cannibalisation are flagged — not silently tolerated. You get a daily digest; the agent makes the routine decision.

Workflow 02DEMAND PLANNING

Stock dips are spotted — reorders drafted.

Avg 14mfrom threshold breach to a drafted P.O. in your inbox

Inventory is pulled from Linnworks, Skubana, Helium 10, or your warehouse PIM. When trending velocity outruns on-hand for any SKU, the agent opens a supplier reorder request using the agreed terms on file and routes it to whoever signs P.O.s in your business. No midnight panic — just the next move.

Workflow 03CUSTOMER EXPERIENCE

Every reply, in your voice. Policy-safe.

73%of inbound conversations handled without a human seen

Each new review and support ticket is triaged by the agent and replied to in the seller's own trained brand voice — pulled from prior answers, the website, and a voice profile you maintain. FTC language, Amazon / Shopify / TikTok policy guardrails, and your escalation rules are enforced before anything is sent. You keep brand consistency at scale; the agent keeps your weekends free.

03 — How it runs

One continuous loop. No tab-switching to keep it going.

Inputs from the three workflows feed each other. A paused ad set tells inventory to cool down. A spike in support tickets tells the agent to freshen the daily digest. A stockout silences the next retargeting sprint. Connected, not choreographed.

And what keeps it safe?
The continuous loop — ad ops, demand planning, and customer experience feeding each otherAD OPSset · budget · creativeDEMANDstock · supplier · P.O.CXreview · ticket · replyTHE LOOPcontinuous
04 — What the agent will not do

The agent handles the routine 70%. The other 30% — never slips past you.

Escalation floor — zero exceptions

If a human must see it, you see it in under five minutes.

Anything that touches a refund threshold, a velocity-destroying review, a regulated claim, or a flagged account is surfaced to the operator Slack or email the moment it lands — not at the end of the day. You stay in the loop on the things that move the business.

  • Voice safetyEvery send passes tone rules trained on your existing replies — and refuses to publish if it cannot match them.
  • Policy guardrailsAmazon, Shopify, TikTok, and Meta policy language is enforced per channel — FTC substantiation included.
  • Spend brakesDaily and weekly spend caps per platform are enforced by the agent before a creative goes live.
  • Audit logEvery action — draft, pause, reorder, send — is logged with the input, the reasoning, and the override path.

05 — Common questions

The things teams ask before they hire us.

If yours isn't below, write to the inbox — a real human reads it.

tideline-w8x1yn@polsia.app

The AI outcome you actually ask for

Time back from operations.
Margin back in your hands.

Write to the inbox. Tell us your four platforms and your peak-Q4 concerns. We'll be back inside one business day with what Tideline would handle in your first week — and what we leave to you.