A working log for small ecommerce ops — where leverage actually shows up, what the agent is good at, and the loops we cut first. New posts land roughly once a month.
One card per post — date, title, and a flash of where it’s going. Click any card to read the long-form piece.
One inventory truth is not enough when every channel consumes stock at a different speed. Set channel-specific available-to-sell buffers, tie reorder points to real lead times, and run an exception loop that catches drift before a customer sees “out of stock.”
Margins usually do not disappear in one dramatic fee. Amazon, Shopify, and TikTok Shop each shave contribution through different marketplace fees, fulfillment, acquisition, returns, discounts, and operational leakage — then blended revenue hides the channel and SKU doing the damage. Here is the operator loop for finding it and stopping it.
You have seven days, Amazon has the audit trail, and the agent that auto-declines every claim is bleeding margin on shipments you already paid for. The three pieces of evidence that win an A-to-Z appeal — and why per-claim evidence shape beats a blanket auto-refund.
Why a lean DTC team needs an explicit ad-spend brake on TikTok Shop — and what the agent watches so a viral creative does not turn into a Monday-morning invoice surprise.
Every seller wants the reply queue to write itself — but Amazon policy will bite a naive template loop. What actually keeps automated replies on the safe side of Seller Central rules.
AI CX is the easiest place to lose a brand’s voice. Here is the loop that keeps replies sounding like the founder wrote them — and holds anything the agent cannot match.
Why the cheapest way to multiply a small store team is to give the humans the boring loop — and let the agent run the rest overnight.
Onboarding pulls three of your actual replies, builds a tone preset, and shows you the first overnight draft — no card, no contract, no install step in between.